.Post Viewpoints: 15.Ever asked yourself how a power engineer finds yourself managing an influencer advertising system? Jonathan Eg, CEO of Partipost, spills over the tea on The Adrian Program.Trick takeaways:.Why investing formulas resulted in solitude (and also a job pivot).The magic formula: authenticity + uniformity = influencer results.B2B influencer advertising and marketing in Asia: It is actually happening, however slowly.AI influencers: Cool, however probably won't change your BFF's Instagram.The settlement trouble plaguing influencer advertising (and also just how Partipost is handling it).Enjoyable reality: Jonathan's daddy anticipates Mondays. Yes, you review that right.Bottom line: The influencer advertising and marketing landscape is actually evolving faster than you can easily state "swipe up." From micro-influencers to AI avatars, the activity is actually changing-- yet authenticity still preponderates.So, just before you write off that buddy along with 200 fans as "certainly not significant," keep in mind: around the world of nano-influencers, your bestie may just be the following large trait.Tune in for additional influencer knowledge and maybe grab a tip or 2 for your own Instagram activity!